High-Level UAE Delegation Visits The Pinkfong Company
The Pinkfong Company announced on November 2 that it met with a high-level United Arab Emirates (UAE) royal and government delegation at its Seoul headquarters to discuss collaboration in the culture and content…
The Pinkfong Company announced on November 2 that it met with a high-level United Arab Emirates (UAE) royal and government delegation at its Seoul headquarters to discuss collaboration in the culture and content industries. The company also shared its business achievements in the region, including reaching 13 billion cumulative YouTube views across Middle East and North Africa (MENA).
The delegation visited The Pinkfong Company on October 29 during an official visit to South Korea. The delegation was led by H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, daughter of the Ruler of Dubai and Chairperson of the Dubai Culture & Arts Authority. Also present were Mariam Al Hammadi, UAE Minister of State; Aisha Miran, Director General of the Dubai Knowledge and Human Development Authority (KHDA); and Nehal Badri, Secretary General of the Dubai Media Council. According to the company, The Pinkfong Company was the only domestic content and entertainment firm visited by the delegation during this official trip.
Local business cases presented during the meeting included content collaborations with Dubai Tourism, a drone show utilizing 3,000 drones, and approximately 100 live performances. The drone show and live performances took place at Global Village, a major Dubai tourist destination visited by over 10 million people annually. The presentation also highlighted the Pinkfong and Baby Shark immersive experience space operated at the Mall of the Emirates shopping center, as well as their presence at KOREA 360 UAE, a Hallyu culture promotion center operated by the Korea Creative Content Agency (KOCCA).
Alongside these performance, experience, and retail ventures, The Pinkfong Company outlined its strategy for nurturing global IPs such as Pinkfong, Baby Shark, Bebefinn, and SEALOOK. It also presented case studies on multilingual content localization as well as AI and digital content innovation to the delegation.
Both sides discussed potential collaborations with local cultural institutions, joint performances for children and families, and bringing a Baby Shark AI immersive exhibition to Dubai. They also explored ways to partner with local studios for Arabic content localization and co-production. In terms of talent development, the two parties explored opportunities to share content planning and production expertise tied to local programs, alongside potential exchanges through internships and practical training.
Kim Min-seok, CEO of The Pinkfong Company, said, "It is deeply meaningful to share with the high-level UAE government delegation our journey of taking content that began in Korea and integrating it into the daily lives of children worldwide across language and cultural boundaries." He added, "Using this meeting as a catalyst, we will bridge the creative and innovative capabilities of Korea and the UAE to unlock new possibilities that deliver even greater learning, imagination, and joy to children around the globe."
The Pinkfong Company is a global family entertainment enterprise that rebranded from SmartStudy, which was founded in June 2010. The company produces, distributes, and operates movies, animated series, music tracks, live shows, mobile applications, games, and licensed products.
According to company press materials, over 8,800 pieces of Pinkfong content have been produced across 25 languages. Pinkfong content has accumulated 250 billion cumulative views and approximately 320 million subscribers on YouTube, with the Pinkfong Baby Shark Dance video holding the record for the most-viewed YouTube video worldwide. Its mobile app series has released over 200 titles across app stores in 175 countries, surpassing 530 million cumulative downloads and ranking first in revenue in the Education category across 112 countries.
Originally written in Korean, this article was translated with AI assistance and edited by a native English-speaking editor. Every translation is reviewed by our editorial team before publication. [Read Original]- PRESS RELEASE
Byungho "Haao" Kim
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